Trueffect First-Party Technology: Serve Ads Directly from Your Domain
First-Party Technology gives advertisers the ability to improve recognition rates and the ability to target 1.5 to 7 times
as many users with audience-based targeting.
Customer data that already exists in an advertiser’s cookies for site customization and analytics can be seamlessly leveraged for display advertising targeting and conversion.
Ads are served directly from the advertiser’s domain (and behind the firewall) enabling 1:1 targeting with customer-specific preferences and the ability to exclusively read and write to the cookie on every access, ensuring data privacy and freshness. Recognition of existing customer relationships dramatically improves performance.
Trueffect’s reporting allows you to better manage Publisher performance and optimize campaigns through a consolidated user view connecting all other browsers and devices.